New Fire HD 10

Engineered by Amazon

New Fire HD 10 is Fast and responsive

The fast quad-core processor consists of four high-performance cores up to 1.5 GHz, which ensures quick app launch times, smooth games and videos, and great overall performance. 

Power when you need it

Don’t be tethered to an electrical socket – with up to 8 hours of mixed-use battery life, Fire HD 10 gives you the flexibility to go wherever the day takes you.

Beautiful HD display

Fire HD 10 features a widescreen 1280 x 800 high-definition display with 149 ppi for a bright vivid picture. Enjoy a great viewing experience at even widest angles, with low glare using a combination of IPS (in-plane switching) technology and an advanced polarising filter.

Capture life’s moments

Fire HD 10 features a 5 MP rear-facing camera for taking photos, and shooting and editing 1080p video. Customised auto-white balance and auto-exposure algorithms help you capture sharp, colourful and ideally exposed pictures and video in different lighting conditions. The front-facing 720p camera is perfect for Skype calls with friends and family.

No more worrying about storage space

Keep your photos, movies and games with you using a microSD card slot that lets you expand your tablet’s storage by up to 200 GB. Plus, enjoy free unlimited cloud storage for all Amazon content and photos taken with your Fire device. Prime Music support for microSD cards coming soon

Stands up to everyday life

Amazon engineers Fire HD tablets to hold up against everyday life. Fire HD 10 is lighter and more durable than iPad Air 2.

Designed for Entertainment


Over one million titles with Kindle Unlimited or choose from millions of titles at low prices, vibrant HD magazines and book sharing with Goodreads. Or listen to your favourite books with Audible.


Enjoy all your favourite movies and TV shows on Amazon Video, Netflix, BBC iPlayer and more. Discover hundreds of thousands of TV episodes and movies. Amazon Video also lets you fling your content to your big-screen TV.


Over 500,000 apps including favourites such as Facebook, Twitter and Spotify. Plus, a one-of-a-kind experience with Amazon Underground, featuring thousands of apps, games and even in-app items that are actually free. Play great titles including Inside Out Thought Bubbles, Jetpack Joyride, Monument Valley and Sonic Dash from developers such as Disney, Halfbrick Studios, ustwo, Sega and more.


Compare Fire tablets

Fire 7

Fire HD 8

Fire HD 10

Price From:
Display 7″ 8″ 10.1″
Resolution 1024 x 600 (171 ppi) 1280 x 800 (189 ppi) 1280 x 800 (149 ppi)
Colours Black, Marine Blue, Punch Red and Canary Yellow Black, Marine Blue, Punch Red and Canary Yellow Black, Silver Aluminium and White
Processor Quad-core 1.3 GHz Quad-core 1.3 GHz Quad-core up to 1.5 GHz
Alexa-enabled Yes Yes No
Sound Mono speaker, built-in microphone Dolby Atmos, dual-stereo speakers, built-in microphone Dolby Audio, stereo speakers, built-in microphone
Storage 8 or 16 GB (expandable by up to 256 GB) Free unlimited cloud storage for Amazon content 16 or 32 GB (expandable by up to 256 GB) Free unlimited cloud storage for Amazon content 16, 32 or 64 GB (expandable by up to 200 GB) Free unlimited cloud storage for Amazon content
Camera VGA front-facing camera + 2 MP rear-facing camera with 720p HD video recording VGA front-facing camera + 2 MP rear-facing camera with 720p HD video recording Front-facing HD camera + 5 MP rear-facing camera with 1080p HD video recording
Connectivity Dual-band Wi-Fi Dual-band Wi-Fi Dual-band Wi-Fi
Battery Life Up to 8 hours of reading, surfing the web, watching video and listening to music Up to 12 hours of reading, surfing the web, watching video and listening to music Up to 8 hours of reading, surfing the web, watching video and listening to music
Weight 295 g 369 g 432 g
Dimensions 192 x 115 x 9.6 mm 214 x 128 x 9.7 mm 262 x 159 x 7.7 mm
Customer Support E-mail, web and phone E-mail, web and phone E-mail, web and phone
Fire OS

Fire OS

With Fire OS updates you can quickly learn more about gameplay with Twitch. Twitch is the world’s leading social video platform and community for gamers. Also new, ComiXology provides recommendations from over 100,000 great comic books and graphic novels.

Share content with Family Library

Family Library links your Amazon account to that of your spouse or partner so you can easily share apps, games and books, and it now allows Prime members to share their Prime Video content. Access your family’s content across devices—both Amazon devices and free Amazon apps for other platforms, including iOS and Android.

Find the things you love more easily

Fire OS is the best entertainment experience on a tablet with quick access to the things you do most. The home screen includes dedicated content pages for books, games, apps, video, music, audiobooks and Newsstand, making it quick to pick up right where you left off. Powered by Amazon’s recommendations engine, you can quickly browse books, movies, TV shows, music, apps and games suggested just for you.

No more waiting

With ASAP (Advanced Streaming and Prediction), Amazon movies and TV episodes are ready for you to watch instantly. ASAP dynamically adapts to your viewing habits. On Deck automatically downloads Prime Video (for Prime members) and the first episodes of Amazon Original Series while your device isn’t in use, ensuring that there is always something new to enjoy instantly, even when offline.

Plus Everything you've come to expect from fire tablets
Amazon Prime

The Best of Prime with Fire Tablets

Try Prime free for 30 days

If you haven’t tried Amazon Prime in the past, we’ll give you a 30-day free trial. Experience what millions of members already enjoy—unlimited streaming of thousands of hit movies and TV episodes, ad-free access to two million songs, reading a Kindle book a month for free from a selection of books, and Free One-Day Delivery on millions of items.

Borrow great books for free

With Prime, Fire tablet owners can borrow any title from the Kindle Owners’ Lending Library for free, as frequently as a book a month, with no waiting and no due dates. Choose from over 1 million titles, including current and former top sellers in the Kindle Store and the original Harry Potter books.

Stream thousands of movies and TV shows with Prime Video

With Amazon Prime, members enjoy unlimited streaming of tens of thousands of movies and TV shows at no additional cost, including Amazon Original Series The Man in The High Castle and more popular movies and TV shows such as Lucifer, Outlander and The LEGO Movie.

No Wi-Fi, no problem – Prime Video downloads

Prime members can download thousands of Prime Video movies and TV shows. Watch downloaded videos anywhere—on a plane, on holiday, in the car, or wherever you don’t have a wireless connection.

Two million songs with Prime Music

Prime Music gives Prime members unlimited, ad-free access to two million songs, more than a thousand playlists, and hundreds of stations with unlimited skips. Load up your music library with Prime Music. Find more music from your favourite artists, your favourite genres or let Amazon’s personalised recommendations introduce you to your next favourite band.

Amazon Prime
Enjoy 38 million movies, TV shows, songs, books, apps and games
App Wall

Hundreds of thousands of movies and TV episodes to stream, buy or download

Whether you’re a Prime member or not, enjoy a huge selection of TV episodes and movies, plus exclusive features such as ASAP and Fire for Kids. Fire tablets are an easy way to enjoy Netflix, Prime Video and low-cost movie rentals.

Watch on the big screen

Fling movies and TV shows from your tablet to your big-screen TV using Second Screen. This turns your TV into the primary screen, freeing up your Fire tablet to provide playback controls, a customised display for X-Ray, or simply a place to e-mail, browse the web, and more while you watch a movie. Second Screen is available for Amazon Fire TV, PlayStation 3 and PlayStation 4. Mirroring capabilities are not supported.

Introductory offer

Enjoy a £2 reward to spend on movies or TV shows on Amazon Video when you purchase a new Amazon Fire TV, Fire TV Stick or Fire tablet sold by A maximum of 1 reward per customer applies. UK customers only. Offer ends at 23:59 on Wednesday, 10 May 2017. Here’s how (terms and conditions apply).

Fire HD 8

Exclusive titles at low prices

Over one million exclusive titles that you won’t be able to find anywhere else. Shop in the Kindle Store for millions of books, newspapers and magazines.

Read as much as you want with Kindle Unlimited

Choose from over 1 million titles and thousands of audiobooks. From mysteries and romance to sci-fi and more, freely explore new authors, books and genres on any device for just £7.99 a month. Create virtual bookmarks with Whispersync so your Fire tablet picks up right where you left off. Try Kindle Unlimited for free for 30 days.

Share with friends on Goodreads

Find your next favourite book. Fire tablets are integrated with the world’s largest site for readers and book recommendations, with over 40 million members, 1.1 billion books added, and 43 million book reviews. Join over 30 million other readers and see what your friends are reading, share highlights, and rate the books you read with Goodreads on your Fire tablet.

Enjoy vibrant magazines

Our interactive magazine experience allows you to start reading in just a few seconds, with access to back issues at any time in the cloud. Plus, many Kindle magazines come with a 30-day free trial.

Introducing Blue Shade

Read comfortably at night…

Blue Shade is an exclusive Fire OS “Bellini” feature that works behind the scenes to automatically adjust and optimise the backlight for a more comfortable night-time reading experience. Simply tap Blue Shade on the quick actions menu to turn on this feature and enjoy your favourite book, news article, app, or any other night-time activity without straining your eyes.

…without giving up a good night’s sleep

Recent studies by the Harvard Health Publication have shown that evening exposure to blue light from electronic screens can suppress our bodies’ production of melatonin, a naturally occurring hormone. A lack of melatonin can prolong the time it takes to fall asleep, which in turn can delay REM sleep and reduce alertness the following morning. Blue Shade gives you the option to fine-tune the colour settings, with the device intelligently adjusting the colour filtering so that at any colour or brightness, the blue wavelength light is always suppressed.


Over 500,000 apps and games

Fire tablets feature instant access to thousands of the most popular free and bestselling games, social media, premium TV and movie providers, and so much more.

All-New – Apps that are actually free with Amazon Underground

Enjoy a one-of-a-kind app store experience where thousands of apps, games and even in-app items are actually free. Play great titles such as Inside Out Thought Bubbles, Jetpack Joyride, Monument Valley and Sonic Dash from developers such as Disney, Halfbrick Studios, ustwo, Sega and more.

The best games

Enjoy bestselling games such as Candy Crush Jelly Saga, Hay Day, Subway Surfers, Game of War – Fire Age, Hungry Shark World and Hearthstone: Heroes of Warcraft.


Huge music selection

With millions of songs from thousands of artists, Amazon Music brings all your favourite music to your fingertips. Digital music you buy from Amazon is saved to your music library for free, and you can play or download it anytime.

Ad-free access to two million songs with Prime Music

Prime members can enjoy unlimited, ad-free access to two million songs and over a thousand playlists. Find more music from your favourite artists, follow along to lyrics with X-Ray, or let Amazon’s personalised recommendations introduce you to your next favourite band.

Audiobooks by Audible

Audiobooks are great for enlivening your daily commute, for enjoying whilst cooking or for motivating yourself while keeping fit – all those times you can listen but can’t read. Audible, an Amazon company, has the world’s largest collection of downloadable audiobooks with over 200,000 titles including books by top-selling authors such as Stephen King, J.K. Rowling and George R.R. Martin. Our books are wonderfully read by professional narrators and performers such as Hollywood’s Jake Gyllenhaal (The Great Gatsby) and Kate Winslet (Matilda).

Read and Listen

Now on Fire tablets, read and listen simultaneously with real-time highlighting. It’s called Immersion Reading and that’s what it does: immerse you in a story by narrating and highlighting the text as you read. It sparks an extra connection that boosts engagement and comprehension, taking you deeper into the book.

Introducing Amazon Music Unlimited

For only £7.99/month for Prime members (non-Prime price: £9.99/month), stream 40 million songs and enjoy curated playlists, stations and weekly new releases—on-demand and always ad-free. Plus, with offline listening, your music is always at your fingertips. Learn more

Share with your Kids

Designed with kids in mind

When children use Fire for Kids, it’s like they have their very own personalised tablet. The background colour and fonts change to a kid-friendly design and they only see the titles that you give them access to.

Thousands of kid-friendly titles with Fire for Kids Unlimited

Fire for Kids Unlimited is an all-in-one subscription that brings together age-appropriate videos, games, educational apps and books —all the types of content that kids from 3-12 years old love. From just £1.99 per month with the first month free, enjoy unlimited access to content featuring characters such as Peppa Pig, The Gruffalo, Teen Titans and Tom and Jerry. Kids will also find their favourite games such as Toca Hair Salon ME and Star Wars Rebels. There are also great books, such as Monstrous Maud and Thomas the Tank Engine. Learn more

Perfect for parents

Fire for Kids is built from the ground up to help give parents peace of mind when it comes to tablet use. Parents can create a profile for each of their children and choose what books, apps, games and videos they want to give their kids access to. Fire for Kids is free on every Fire tablet

Fire Kids Edition also available

The Fire Kids Edition includes the latest Fire tablet plus 1 year of Amazon Fire for Kids Unlimited and a Kid-Proof Case. Learn more

Limit screen time, so they don’t just play

With Fire for Kids, parents can set daily limits for tablet use, or restrict certain categories—such as games and video—while leaving unlimited time for reading.

Buy Once, Enjoy Anywhere

Content on hundreds of devices

At Amazon, we make it easy for you to access your content on other devices. The books, videos, apps, audiobooks, games and music that you buy for your Fire tablet can also be enjoyed on Amazon apps for Windows, Mac, Android, iOS, game consoles, TVs and more.

Sync your content across all your devices with Whispersync

Start streaming a movie on your Fire tablet, pause it and then continue watching the same scene on your compatible TV. Whispersync remembers how much you’ve watched, read or listened to so you can pick up right where you left off, no matter which device you are using.

Technical Details

Display 10.1″ (26.65 cm) touchscreen, 1280 x 800 resolution at 149 ppi, HD video playback, with IPS (in-plane switching) technology and an advanced polarising filter, fully laminated HD display
Size 159 x 262 x 7.7 mm (6.3″ x 10.3″ x 0.3″)
Weight 432 g
Actual size and weight may vary by configuration and manufacturing process
CPU & RAM MediaTek Quad-Core: 2 @ 1.5 GHz + 2 @ 1.2 GHz, with 1 GB of RAM
Storage 16 GB (11.6 GB available to the user), 32 GB (26 GB available to the user) or 64 GB (54.7 GB available to the user) of internal storage. Add a microSD card for up to 200 GB of storage for even more movies, TV shows, music, photos, personal videos and apps.
Some apps may need to be installed on internal storage.
Battery Life Up to 8 hours of reading, surfing the web on Wi-Fi, watching video, and listening to music. Battery life will vary based on device settings, usage, and other factors such as web browsing and downloading content. Actual results may vary.
Charge Time Fully charges in under 5 hours using the micro-USB power adaptor included in the box, or slightly longer with other micro-USB power adaptors that you may already have
Wi-Fi Connectivity Single-antenna, dual-band Wi-Fi. Supports public and private Wi-Fi networks or hotspots that use the 802.11a, 802.11b, 802.11g, 802.11n or 802.11ac standard with support for WEP, WPA, and WPA2 security using password authentication; does not support connecting to ad-hoc (or peer-to-peer) Wi-Fi networks.
4G Connectivity N/A
Ports USB 2.0 (micro-B connector) to connect to a PC/Macintosh computer, or to charge your device with the included power adaptor; microSD slot for external storage
Audio 3.5 mm stereo jack and integrated speaker
Content Formats Supported Kindle (AZW), KF8, TXT, PDF, unprotected MOBI, PRC natively, Audible Enhanced format (AAX), DOC, DOCX, JPEG, GIF, PNG, BMP, non-DRM AAC, MP3, MIDI, PCM/WAVE, OGG, WAV, M4V, MP4, Dolby Digital (AC-3), Dolby Digital Plus (E-AC-3), AAC LC/LTP, HE-AACv1, HE-AACv2, MKV, AMR-NB, AMR-WB, HTML5, CSS3, 3GP, VP8 (WEBM)
Sensors Accelerometer, gyroscope
Camera Specs VGA front-facing camera. 5.0 MP rear-facing HD camera
Location Services Location-based services via Wi-Fi. 4G model also uses assisted-GPS
Colours Black, White or Silver Aluminium
Additional Features External volume controls, built-in Bluetooth with support for A2DP compatible stereo headphones, speakers, microphone, and LE accessories support
Accessibility Features VoiceView Screen Reader and Screen Magnifier, enabling access to the vast majority of Fire tablet features. VoiceView features IVONA’s award-winning natural language text-to-speech voice. Fire OS 5 also includes system-wide subtitle settings, adjustable font sizes up to 50% larger, and a variety of book reading text adjustments such as adjustable colours and text spacing. Also includes built-in Oxford dictionary.
System Requirements Fire HD is ready to use right out of the box—no setup, no software to install, no computer required to download content
Warranty and Service Fire HD is sold with a worldwide limited warranty of one year provided by the manufacturer. If you are a consumer, the limited warranty is in addition to your consumer rights, and does not jeopardise these rights in any way. This means you may still have additional rights at law even after the limited warranty has expired (for further information on your consumer rights, click here). Use of Fire tablet is subject to the terms found here.
Included in the Box Fire HD tablet, USB 2.0 cable, 5W power adaptor and Quick Start Guide



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