Fast and responsive
The fast quad-core processor consists of four high-performance 1.3 GHz cores for quick app launches, smooth games and videos and great overall performance. Plus, Fire 7 now offers dual-band Wi-Fi with support for more Wi-Fi networks and better network performance.
No more worrying about storage space
Expand your tablet’s storage by up to 256 GB using a microSD card to keep your photos, movies and compatible apps and games with you. Plus, enjoy free unlimited cloud storage for all your Amazon content and photos taken with your Fire tablet.
Capture life’s moments
Fire 7 features a 2 MP rear-facing camera for taking photos or recording 720p HD video. The front-facing VGA camera is perfect for Skype calls with friends and family.
Crisp and vivid 7” IPS display
Fire 7 features a 1024 x 600 IPS (in-plane switching) display with 171 ppi for a bright display with vivid colours and whiter whites for a great viewing experience at all angles. Compared to the previous generation, Fire 7 features an improved display that provides better contrast and sharper text.
Power when you need it
With up to 8 hours of mixed-use battery life, Fire 7 gives you the flexibility to go wherever the day takes you.
Stands up to everyday life
Amazon engineers Fire tablets to hold up against everyday life. As measured in tumble tests, Fire 7 is more durable than the latest iPad and 2x more durable than iPad mini 4 (and costs a lot less too).
Choose from millions of Kindle eBook and magazine titles that you won’t be able to find anywhere else. Over one million titles are priced at £2.99 or less. Or read as much as you want with a Kindle Unlimited subscription for just £7.99 a month.
Read comfortably at night with Blue Shade, an exclusive Fire OS feature that automatically adjusts and optimises the backlight for a more comfortable night-time reading experience.
Enjoy all your favourite movies and TV shows on Amazon Video, Netflix, BBC iPlayer, ITV Hub and more. Discover hundreds of thousands of TV episodes and movies, plus fling Amazon Video content to your TV using Second Screen.
Watch downloaded videos anywhere with a Prime membership or Netflix subscription—on a plane, on holiday, in the car, or wherever you don’t have a wireless connection.
Fire tablets feature instant access to over 500,000 of the most popular free and bestselling apps such as Facebook, Twitter and Spotify, and games, including favourites such as Candy Crush Jelly Saga, Subway Surfers and more.
With millions of songs from thousands of artists, the Amazon Digital Music Store brings all your favourite music to your fingertips. Music you buy on your Fire tablet is saved to Your Music Library and you can play or download it anytime. Unlock more music with Amazon Music Unlimited, at just £7.99 per month for Prime members (£9.99 per month for non-Prime members).
Audible offers over 200,000 titles in audiobooks, including bestsellers, romances, thrillers and much more.
Alexa on Fire tablets
Alexa provides quick access to the entertainment you want, including music, games, audiobooks and more. You can also ask Alexa questions, check your calendar, get news, find sports scores and even control your smart home. All you have to do is press and ask.
One press. Millions of possibilities.
When connected to Wi-Fi, simply press the home button for one second and then ask. Alexa will respond to you and will even show visual responses to certain questions.
Everyday tasks made easier
Alexa on Fire tablets helps makes everyday life easier. Just press and ask to set alarms and timers, check your calendar, to-do or shopping lists and more. You can also order millions of items with your voice, such as household and personal care products.
Whether you’re looking for your favourite playlist or need a quick joke, you can ask Alexa. Just press and ask for a song, artist or genre and stream directly over Wi-Fi. Alexa also provides voice control for Amazon Music, TuneIn and more.
Now you can ask Alexa a question and get an immediate voice response. When you press and ask, Alexa can pull up your Flash Briefing, Wikipedia articles, news, sports scores and more.
Voice-control your smart home
Alexa works with devices such as lights, switches, thermostats and more from Netatmo, Hive and Philips Hue. Switch on the lamp before getting out of bed or change the temperature on your thermostat while reading in your favourite chair, or dim the lights from the couch to watch a movie – just press and ask.
|Resolution||1024 x 600 (171 ppi)||1280 x 800 (189 ppi)||1280 x 800 (149 ppi)|
|Colours||Black, Marine Blue, Punch Red and Canary Yellow||Black, Marine Blue, Punch Red and Canary Yellow||Black, Silver Aluminium and White|
|Processor||Quad-core 1.3 GHz||Quad-core 1.3 GHz||Quad-core up to 1.5 GHz|
|Sound||Mono speaker, built-in microphone||Dolby Atmos, dual-stereo speakers, built-in microphone||Dolby Audio, stereo speakers, built-in microphone|
|Storage||8 or 16 GB (expandable by up to 256 GB) Free unlimited cloud storage for Amazon content||16 or 32 GB (expandable by up to 256 GB) Free unlimited cloud storage for Amazon content||16, 32 or 64 GB (expandable by up to 200 GB) Free unlimited cloud storage for Amazon content|
|Camera||VGA front-facing camera + 2 MP rear-facing camera with 720p HD video recording||VGA front-facing camera + 2 MP rear-facing camera with 720p HD video recording||Front-facing HD camera + 5 MP rear-facing camera with 1080p HD video recording|
|Connectivity||Dual-band Wi-Fi||Dual-band Wi-Fi||Dual-band Wi-Fi|
|Battery Life||Up to 8 hours of reading, surfing the web, watching video and listening to music||Up to 12 hours of reading, surfing the web, watching video and listening to music||Up to 8 hours of reading, surfing the web, watching video and listening to music|
|Weight||295 g||369 g||432 g|
|Dimensions||192 x 115 x 9.6 mm||214 x 128 x 9.7 mm||262 x 159 x 7.7 mm|
|Customer Support||E-mail, web and phone||E-mail, web and phone||E-mail, web and phone|
Find the things you love more easily
Fire OS is the best entertainment experience on a tablet with quick access to the things you do most. The home screen includes dedicated content pages for books, games and apps, video, music, audiobooks and Newsstand. Powered by Amazon’s recommendations engine, you can quickly browse new books, movies, TV shows, music, apps and games.
Enhance your viewing experience
With ASAP (Advanced Streaming and Prediction), Amazon movies and TV episodes are ready for you to watch instantly. ASAP dynamically adapts to your viewing habits.
On Deck automatically downloads Prime Video (for Prime members) and the first episodes of Amazon Original Series while your device isn’t in use, ensuring that there is always something new to enjoy instantly, even when offline.
Access your entertainment across all devices
Whispersync remembers how much you’ve watched, read or listened to so you can pick up right where you left off, no matter which device you are using. Plus, with every Fire tablet, you get free, unlimited cloud storage for all your Amazon content including unlimited storage on photos you’ve taken with your Fire tablet.
Share content with Family Library
Family Library links your Amazon account to that of your spouse or partner so you can easily share apps, games and books, and now also allows Prime members to share their Prime Video content. Access your family’s content across devices — both Amazon devices and free Amazon apps for other platforms, including iOS and Android.